Today sees the continuation of our Dadly Daily Declaration series drawn from Robin Sharma‘s newest book, The 5 AM Club: Own Your Morning, Elevate Your Life.
Our declarations around the The 10 Tactics of Lifelong Genius continue with the second tactic: The 90/90/1 Rule. Sharma writes, “Doing real work versus artificial work, daily and with absolute consistency, will give you a Gargantuan Competitive Advantage born of mastery.
- Productivity of virtuoso-level quality is rare.
- The marketplace pays most for something that is scarce.
- For the next ninety days, schedule yourself to invest the first ninety minutes of your workday on the one activity that, when completed at world-class, will cause you to own your field. This ninety-minute period must be completely free of any noise and interruptions. Place your devices in a bag marked, “for my 90/90/1 period.” And then leave that bag in another room. Installing clear boundary fences that block access to temptations is a potent tactic to decrease them.
That second tactic leads us to today’s Dadly Daily Declaration:
Legendary achievers concentrate all their attention and effort on one core project at a time so they harness the fullness of their cognitive capacity and their precious energy on releasing glorious products that turn their industry on their head. To work like this, you need to install the daily habit of exploiting your best professional hours to offer your finest productive results. When you show up for work, it’s not the time to shop online, to gossip or to check messages. It’s showtime.
